Water News Network Redesign
Complex News. Clean Look.
Client
San Diego County Water Authority
Project Scope
Web Design
Information Architecture
Content Planning
Email Newsletter
Social Media
Almost a decade ago, Water News Network was created by San Diego County Water Authority to share San Diego water news with the county. The website hadn't been touched since it's creation, it was time to rethink an old classic.
The redesign overhauled everything from the logo, colors and photos. More importantly, it underwent a restructuring of information to reflect today's UI standards. Upgrades included; optimizing for mobile, making more headlines visible above the fold, creating a robust footer, including social media integrations and featuring the newsletter prominently to encourage subscriptions. To accompany the new website, the launch featured a souped-up email newsletter, paid ads and an improved social media strategy and templates.