Sobrius Curae had reached an an inflection point of growth. Their thoughtful, evidence-based and effective approach had earned them a trusted reputation in the therapy and addiction treatment space. It was time for their homespun branding to catch up.

​

The logo kept the original spirit of the brand by maintaining a predominantly blue color palette and serif font family. The logo that was selected used symbology of a tree and bird to represent the growth that happens as a result of addiction treatment therapy. The logo stamp represents a home with steps, as a comfort place for the tree and bird to grow before becoming independent.