Balboa Park Magazine
Historic Landmark. New Stories.
Client
San Diego Magazine/
San Diego Tourism Authority
Project Scope
Art/ Photography Direction
Project Management
Masthead Design
Multi-Page Layout Design
Print Prep & Production
Appealing to both tourists and local residents alike, Balboa Park Magazine reinvigorated a decades-old San Diego landmark by bringing vibrant stories to it's readers. Imagining the publication from scratch, San Diego Magazine produced the magazine for San Diego Tourism Authority as a way to bring more interest and visitors to the park.
As the art director for this project, I led the design from masthead to production including; sourcing imagery, managing photographers/ illustrators, acting as a liaison between Balboa Park cultural institutions, scheduling photoshoots/ interviews, producing the design and final print production for the magazine.
Masthead
A masthead was chosen that connects with Balboa Park's traditional
logo mark in favor of of more modern designs that were presented.
Color
Defining color for a magazine is distinct from developing a brand palette. The palette needs to be flexible and allow for the content in the magazine to take the lead, rather than the brand of the publication. A wide color palette with various shades in each color group gives the magazine flexibility to evolve.
Fonts & Styles
Various headline, body copy and display styles were created before the project began and applied throughout the publication to create consistency.
Style Guide
Icons
