Balboa Park Magazine
Historic Landmark. New Stories.
San Diego Magazine/
San Diego Tourism Authority
Art/ Photography Direction
Multi-Page Layout Design
Print Prep & Production
Appealing to both tourists and local residents alike, Balboa Park Magazine reinvigorated a decades-old San Diego landmark by bringing it's vibrant stories to the readers of the magazine. Imagining the publication from scratch, San Diego Magazine produced the magazine for San Diego Tourism Authority as a way to bring more interest and visitors to the park.
As the art director for this project, I led the design from masthead to production including; sourcing imagery, managing photographers/ illustrators, acting as a liaison between Balboa Park cultural institutions, scheduling photoshoots/ interviews, producing the design and final print production for the magazine.