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Balboa Park Magazine

Historic Landmark. New Stories.

Client

San Diego Magazine/

San Diego Tourism Authority

 

Project Scope

Art/ Photography Direction

Project Management 

Masthead Design

Multi-Page Layout Design

Print Prep & Production

Appealing to both tourists and local residents alike, Balboa Park Magazine reinvigorated a decades-old San Diego landmark by bringing it's vibrant stories to readers. Imagining the publication from scratch, San Diego Magazine produced the magazine for San Diego Tourism Authority as a way to bring more interest and visitors to the park.

 

As the art director for this project, I led the design from masthead to production including; sourcing imagery, managing photographers/ illustrators, acting as a liaison between Balboa Park cultural institutions, scheduling photoshoots/ interviews, producing the design and final print production for the magazine. 

Masthead

A masthead was chosen that connects with Balboa Park's traditional
logo mark 
in favor of of more modern designs that were presented

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Color

Defining color for a magazine is distinct from developing a brand palette. The palette needs to be flexible and allow for the content in the magazine to take the lead, rather than the brand of the publication. A wide color palette with various shades in each color group gives the magazine flexibility to evolve.

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Fonts & Styles

Various headline, body copy and display styles were created before the project began and applied throughout the publication to create consistency.
 

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Style Guide

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Icons

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