The social team at Local Media San Diego approached me with the task of spicing up our event promotions for two events: SoCal Taco Fest and Beats at the Beach. Using the brand imagery that was already set for the two events, I animated the still elements to create a dynamic, eye-catching product that is used for web and social.
Using still elements from the brand, an
animation brings it to life.
A boomerang serves as an animated background to display information about the event.
Photos from the previous year remind guests what they have to look forward to.
A surrealist taco hones in on the food focus of the event.
A logo animation reflects an activation that will be present at Beats at the Beach: live graffiti artists.
Elements of the event tease the viewer in this video.