san diego humane society
cutest pet contest
In collaboration with the San Diego Humane Society, San Diego Magazine created a cutest pet contest to raise funds for the non-profit organization. The contest had over 500 entries from owners who believed their pet to be the cutest in the city. Marketing outreach included print ads, email marketing, web banners, social media marketing and a hosted happy hour. The campaign helped raise over $2,000 for the Humane Society. Photography of animals used in campaign by Becca Batista.