Balboa Park Magazine is a publication produced by San Diego Magazine for the San Diego Tourism Authority. The publication highlights cultural and arts institutions in the park. As the Art Director for this project, I coordinated with Balboa Park institutions to source photos and schedule photoshoots and hired an artist to create an illustrated map. The issue pictured above is the first issue of what would become a bi-annual publication. For this issue, I created a font, color and layout system that could be used for future issues.