Free Plants. Good Cause.
San Diego County Water Authority
Logo, Typography & Color
Event Planning/ Coordination
San Diego County Water Authority and Altman Smart Planet Plants partnered to create the Adopt-a-Plant Giveaway. A community event hosted at the Encinitas Home Depot, the event drew a Saturday morning crowd with the promise of free drought-tolerant plants, coffee and entertainment. Local water agencies spoke with residents about the importance of conserving, with drought-tolerant landscaping being a key piece to adopting a low-water lifestyle.
A distinct visual identity distinguished the event from San Diego County Water Authority's business as usual approach to the brand. As the first event occurring since COVID, the event signified a coming out from the COVID year and became a bright spot that created positive shared experience for community members.