Adopt-a-Plant Giveaway
Free Plants. Good Cause.
Client
San Diego County Water Authority
Project Scope
Logo, Typography & Color
Messaging
Social Templates
Email Marketing
Event Photography
Event Planning/ Coordination
Social Media
San Diego County Water Authority and Altman Smart Planet Plants partnered to create the Adopt-a-Plant Giveaway. A community event hosted at the Encinitas Home Depot, the event drew a Saturday morning crowd with the promise of free drought-tolerant plants, coffee and entertainment. Local water agencies spoke with residents about the importance of conserving, with drought-tolerant landscaping being a key piece to adopting a low-water lifestyle.
A distinct visual identity distinguished the event from San Diego County Water Authority's business as usual approach to the brand. As the first event occurring since COVID, the event signified a coming out from the COVID year and became a bright spot that created positive shared experience for community members.
Identity
Color
Inspired by succulent varietals, the color palette
reflects the plants that guests received at the event.
Copy & Fonts
The event deserved a special font treatment, and fun
copywriting to celebrate guests becoming new plant parents.
Applications
Social media and email marketing were used to get the word out.
Signage, promotional items and informational leave-behinds enhanced the
in-person experience.
